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What is a vehicle wrap?

A vehicle wrap is a full-color digital print which can be affixed to automobiles, trucks, vans or buses. State-of-the-art vinyl prints combine photos, logos and text to create exclusive designs and messages for your audience. As the competitive landscape of business tightens, a vehicle wrap can clearly set you apart from the competition. Industries that utilize delivery trucks or service vehicles constantly gain exposure to potential new clients each day they are on the road.

How cost-effective is a vehicle wrap when compared with traditional forms of advertising media?
A vehicle wrap is among the most cost-effective means available to advertise your business. According to the Outdoor Advertising Association, one vehicle wrap can generate between 30,000-70,000 impressions daily. The cost per impression (CPM) of a vehicle wrap is $.77. Comparatively, a billboard cost is $2.18 (CPM), a 60-second drive time ad in a top 100 radio market is $8.61 (CPM) and a 30-second television spot in a top 100 television market is $17.78. Unlike the traditional static billboard medium, your product is always on the move, delivering your message to the world, day or night.

Posted in: Vehicle Wraps